Media Organization Essay Essays

Media Organization Essay Essays Media Organization Essay Essay Media Organization Essay Essay Creating a Culture of Quality in Media Organization Organizational culture is one of the fundamental areas that determine its ability to remain competitive in the modern industries. Given that competition in the media industry has continued to increase in the recent past, it is paramount that the media organizations develop a culture of quality to remain competitive. For the organizations to achieve realize the development of this culture, there are several areas that they should focus their efforts including employee ownership, empowerment, involvement, message credibility and maintaining leadership focus on quality. This paper seeks to review actions that a media organization should take to improve the quality culture in these areas. Employee Ownership and Empowerment For organizations to create a culture of employee ownership and empowerment, various measures can be taken. First, there is need to create a vision by adopting a model where the staff participation is encouraged (Schein 2010). For example, when determining the quality levels of the news items that a media organization is supposed to provide it is critical to involve the staff in establishing the expected goals as this makes the employees own the vision and hence work towards its realization (Morden 2016). The media organization should then determine the communication values which in essences enables the staff to be able to provide information regarding quality without fear of any form of negative consequences. Other measures that the organization should take to improve ownership and empowerment include delegating responsibility to staff. When staffs are required to take the responsibility of the decisions on quality in a media organization, their sense of ownership for the content provided is likely to increase and in the process, also lead to increased empowerment (Schein 2010). The organization also needs to provide the prerequisite training for the staff to ensure that they understand the value of taking ownership during the process of generating information content from the media organization. The organization should also regularly review the levels of staff ownership and empowerment in making decisions regarding product quality and provide the required encouragement to ensure that it continues to increase. Encouraging Peer Involvement Peer involvement in the organization seeks to ensure that individual employees are treated as a unique human being ad are involved in enabling the organization pursues its main goals. In a media organization where the peer involvement is encouraged, the organization seeks to solicit the inputs of the staff, and the management seeks to demonstrate that the contributions of each team member are integral in the running of the business. For media organizations to encourage peer involvement in their operations there two main strategies that they need to adopt. The first approach towards increasing peer involvement is anchored on company financial aspects. The sharing of organization ownership through methods such as allocating shares to the staff or allocating a portion of the profits to the staff has been shown to increase peer involvement in enabling organizations to develop a culture of quality (Morden 2016). By sharing the financial gains, the media organization will be able to generate a higher level of interest among the staff which would be otherwise difficult to elicit under routine workplace operations. The existing literature indicates that over 50% percent of all the employees who owned shares in an organization felt more committed to facilitating the company to achieve the desired level of success (Schein 2010). Hence developing a share ownership program would be an effective method to facilitate media organization to achieve higher involvement in its pursuit for quality. Secondly, a media organization that guarantees its staff of job security can encourage peer involvement. When staff members have doubt about their stay in the organization, it is hard for them to develop a sense of belonging and hence makes it hard to get involved in the operations (Schein 2010). Thus, a media organization that seeks to increase peer involvement needs to provide the staff with job security and have a clear policy on how to conduct layoffs. By adopting such an approach, the staff can be motivated to get involved and facilitate the media organization to pursue the goal of providing quality. Ensuring Message Credibility A media organization that seeks to ensure that there is message credibility as part of promoting organization quality as a culture needs to implement the Credible Brand Model (Morden 2016). Under this model, the credibility of the message is based on customer-based brand equity dimension. Thus, the image that a media house tends to project is critical in influencing the credibility of the messages that it provides. Based on this, it is paramount that an organization that seeks to increase the credibility of their messages should train their staff on the integral role that branding plays (Schein 2010). The staff should ensure that when providing their information, the sources remain prominent so that the consumers can associate the media house with the provision of reliable information. The training should also equip the staff with information on how to make the messages provided to be easily navigable as the consumers of media information tend to determine credibility based on how ea sily the can navigate the messages provided. Media organizations should regularly evaluate the credibility perception of the messages with the staff and the consumers and ensure that feedback is provided to the concerned parties to initiate necessary improvements. Leadership Emphasis on Quality Media organizations that seek to ensure that their leadership sustains efforts towards emphasizing the need for quality should adopt various strategic measures. The organizational leaders should work towards defining what constitutes quality within the media organization. Based on the definition, the leaders should identify areas where the media house needs to make improvements. Given that sustainability can only be achieved through regular evaluations, it is paramount for the leaders in the media organization to engage in regular forums to evaluate the progress (Morden 2016). The progress should by evaluating the decisions that have been made over a period to determine if they mirror the organization goal of ensuring quality. When inconsistencies are found, the leaders should lay out strategies to rectify the situation and steer the organization towards pursuing quality. References Morden, T., 2016. Principles of strategic management. London: Routledge. Schein, E.H., 2010. Organizational culture and leadership. New Jersey: John Wiley Sons.

liberal arts - definition and examples

liberal arts - definition and examples Definitions (1) In medieval education, the liberal arts were the standard way of depicting the realms of higher learning. The liberal arts were divided into the trivium (the three roads of grammar, rhetoric, and logic) and the quadrivium (arithmetic, geometry, music, and astronomy). (2) More broadly, the liberal arts are academic studies intended to develop general intellectual abilities as opposed to occupational skills. In times past, said Dr. Alan Simpson, the liberal education set off a free man from a slave, or a gentleman from laborers or artisans. It now distinguishes whatever nourishes the mind and spirit from the training which is merely practical or professional or from the trivialities which are no training at all (The Marks of an Educated Man, May 31, 1964).   See the observations below. Also see: The Art of Persuasion, by John Quincy AdamsBelles-LettresA Definition of a Gentleman, by John Henry NewmanHumanitiesLady RhetoricMedieval RhetoricSister Miriam Josephs Brief Guide to Composition A Successful Failure, by Glenn Frank EtymologyFrom the Latin (artes liberales) for the education proper to a free man   Observations The Liberal Arts TodaySurprisingly, it is the trivium that is the core curriculum managers must learn to do their jobs. What management programs teach, without realizing it and with no sense of their historical mission as moral tools, is the old liberal arts practice of rhetoric, grammar, and logic that along with the quadrivium made up liberal arts and sciences education.(James Maroosis, The Practice of the Liberal Arts. Leadership and the Liberal Arts: Achieving the Promise of a Liberal Education, ed. by J. Thomas Wren et al. Palgrave Macmillan, 2009)In its most recent employer surveys (2007, 2008, and 2010), the Association of American Colleges and Universities (AACU) found that the vast majority of employers say they are less interested in specialized job proficiencies. Instead, they favor analytical thinking, teamwork, and communication skillsthe broad intellectual and social competencies available through a liberal arts education. . . .It is time to liberate the liberal arts f rom being portrayed as disconnected from the real world. This historical perception is largely inaccurate today, as more and more institutions of higher learning are seeking ways to bring relevance and application to the liberal arts.(Elsa Nà ºÃƒ ±ez, Liberate Liberal Arts From the Myth of Irrelevance. The Christian Science Monitor, July 25, 2011) Cardinal Newman on the Purpose of a Liberal Arts Education[The purpose of a liberal arts education is to] open the mind, to correct it, to refine it, to enable it to know, and to digest, master, rule, and use its knowledge, to give it power over its own faculties, application, flexibility, method, critical exactness, sagacity, resource, address, [and] eloquent expression.(John Henry Newman, The Idea of a University, 1854) Qualities of an Educated PersonMore than anything else, being an educated person means being able to see connections that allow one to make sense of the world and act within it in creative ways. Every one of the qualities I have described herelistening, reading, talking, writing, puzzle solving, truth seeking, seeing through other peoples eyes, leading, working in a communityis finally about connecting. A liberal education is about gaining the power and the wisdom, the generosity and the freedom to connect.(William Cronon, Only Connect: The Goals of a Liberal Educa tion. The American Scholar, Autumn 1998) An Endangered Species[L]iberal education at the undergraduate level is an endangered species and likely to face extinction in another generation or so, at all but the wealthiest and most protective institutions. If recent trends continue, the liberal arts will be replaced by some form of vocationalism, in disguise perhaps, or migrate into other environments.(W. R. Connor, Liberal Arts Education in the 21st Century, meeting of the American Academy for Liberal Education, May 1998) The Classical Tradition of the Liberal ArtsThe medieval program of seven liberal arts can be traced back to the enkyklios paideia, or comprehensive education of classical Greece, that was included in the broad cultural studies of some Romans like Cicero. In antiquity, however, the seven arts were an ideal in the minds of philosophers or a program of reading and study for leisured (liberi) adults, not a series of graded levels of study in school, as they became in the later Middle Ages. Grammar and rhetoric w ere the two stages of an ancient education, both supported during the Roman Empire from public funds in towns of any size; but dialectic, the third art of the trivium (as the verbal studies came to be called), was an introduction to philosophy, which was undertaken by only a few. To learn the quantitative arts that became the medieval quadriviumarithmetic, geometry, astronomy, and music theorywould have required independent study.(George Kennedy, Classical Rhetoric and Its Christian and Secular Tradition From Ancient to Modern Times, 2nd ed. Univ. of North Carolina Press, 1999)

Water pollution in India Essay Example | Topics and Well Written Essays - 1000 words

Water pollution in India - Essay Example India is the 2nd most populous country in the world and the 7th largest by size, India's economy has been galloping along at 9.43% per annum for the last couple of years, agriculture accounts for 43% of the geographical area of India and the rest is allocated to industries and domestic living. The market for drinking water is potentially a gold mine waiting to be dug because this is one of the most populous countries in the world and is right there at the top in terms of geographical size. The water pollution has been on the rise ever since India started opening up its economy because then by default the demand for each and every product increased because of increasing globalization and hence it can be said that the standard of living has risen and this has caused even more pollution because this sets off the industrial process even more rigorously because demand even increases locally and hence more has to be produced and because of that more income is generated. Agriculture though has been on the decline in India but still 60% of the labor force is involved in agriculture and hence fertilizers and other synthetic materials are being used which increase the dangers of polluting the ground water. Another concern is the alarming rate at which India's population has been increasing, this is a cause of concern because the domestic waste produced is another major cause of polluting the water resources and also a growing population means that more people need access to drinking water but it also means that there would be much more pollution and hence lesser drinking water available for every one in the country. The government has been trying to do all it can to stop the industrial pollution by giving certain advantages to factories who install systems through which water pollution is lessened but to date it has failed to implement it on a large scale. Costs and benefits: There is a debate in the Indian sub continent that should water be commercialized or not because it is just a lucky few that have the means of buying water that has been commercialized and the others have to make do with the same unhygienic, unclean water which is hazardous for health. But the flip side of the argument is that the government has failed to deliver on this front and hence private companies have taken over and off course they would do so only if there is a profit, but what if these companies stop providing the clean water that they are currently providing Then each and every one would have to resort to the same unclean water and as a result the percentage of people falling ill from water borne diseases would increase and hence as a result the cost for the government would go up, so there is plenty of potential in the commercialized water sector and the time is now. Plan: The firm in question can do one of two things, first, it can set up its own distillation plant and take the initiative to bottle the water it self and hence it will have to inadvertently advertise to compete with the products that are already available on the market and hence this might create problems because a brand image of the previous companies would have been formed where as the new firm would have to advertise on a big scale to take its share of the market that would mean that the costs are high right from the start and the competitors might even engage in drastic cuts in prices and the firm in question will not be able to compete with the established firms on the basis of costs because the established firms will be experiencing economies of scale because of their greater experience in this certain kind of a market. The other option available to this firm is to operate its distillation plant and supply this water to another firm that has already been established in this particular industry. This would make things a lot simpler because due to this the firm can

The Great Wall of China Research Paper Example | Topics and Well Written Essays - 250 words

The Great Wall of China - Research Paper Example But what is most interesting is the idea of a wall that would stretch around the Forbidden City and segregate it from all intruders and elevate its position to the â€Å"Heaven† level. At the time of its initial construction, the Wall had been built with stones and tamped dirt but as time passes, the development in construction material which included the use of kilns to manufacture bricks and quarrying have added to its sophistication. Lastly, one of the most important engineering marvels is the use of least number of manpower to construct over 6000 kms of brick walls of different layers and levels. From deep ravines to some of the highest mountains, the Wall has touched them all. Compared to structures of today, the Great Wall still stands out because of its quality, architecture and design. Even though some portions of the Wall have crumbled, its modern equivalents cannot compare to its defensive characteristics and design such as watch towers, barracks, garrison stations, means for signals and trade

Pollution Essay Example for Free

Pollution Essay Pollution happens absolutely everywhere, every single second of the day, everywhere on earth. You can find pollution in cars, home electronics, personal hygiene products, natural disasters, and even your own home. Pollution is when fossil fuel is burnt and let into the atmosphere. The three types of pollution is land pollution , air pollution and water pollution. Pollution is related to the amount of people in the world because if we have too much people on earth , then their is going to be too much pollution. What is land pollution? Land pollution is the wearing down of earth’s land caused by human activities. Land pollution can affect people , especially children because they can step on a broken bottle or a rusty piece of discarded metal. Medical and sanitary wastes are biohazards that can make people sick. The cause of land pollution is littering. What is air pollution? Air pollution is releasing gas particles to the air. Some causes of air pollution is factories. Because of air pollution living things have been having birth defects. Animals that are at the top of the food chain end up with the largest concentrations of toxins in their bodies. What is water pollution? Water pollution is the contamination of water bodies. Some causes of water pollution is trash and sewage waste dumped into the ocean , smoke , chemicals dumped into the water , oil leaks , and gunks. Because of water pollution , this caused death of aquatic animals , disruption of food chains , diseases and etc . Water pollution is coming back to hurt humans in many ways. What can be done to stop pollution from ruining our environment? To help stop pollution , we can stop littering , throw the garbage into trash-cans instead of onto the sidewalk or the side of the road. We can also carry around small bags and if we see a piece of litter on the ground while we’re walking , we can pick it up and toss it out in a trashcan. And if there isn’t enough garbage cans on the street , then we can send a letter to the local government , asking them to put more trash-cans in order to help stop pollution. I would write a letter to the local government if I see a big issue about littering. From this essay I learned the 3 types of pollution ( air pollution, land pollution and water pollution) . I also learned the causes of pollution. I will try to inform others about pollution by telling them the causes of pollution.

Chaucers Canterbury Tales - The Parson :: Parson Essays

The Parson: What He Said and Why The Canterbury Tales offer many characters whose vocation does not match his or her tale. This often provides humor and provokes much thought. Yet Chaucer makes the parson match his tale. This provokes a more serious train of thought. Thus Chaucer shows forth his brilliance in his versatility of subject matter. The first thing one should notice in the Parson's tale is that the Parson refuses to tell a fable. In lines 30-36, the Parson gives his reasoning for a straightforward prose. He will not tell a story mixed with chaff and wheat. Rather, he chooses to tell a tale in nonfiction prose so all can understand with clarity. His object is not so much to tell an impressive story but to show forth what he deems important. Second, he speaks in a respectable medieval manner by calling upon authorities. Whereas the wife of Bath says she will not reference authorities, he does so unashamedly. He references the Biblical figures Matthew, Jeremiah, Solomon, David, Jesus, Job, Hezekiah, Ezekiel, Peter, Jeremiah, Moses, Isaiah, Micah, John, Joseph, Paul, Zechariah, and Luke. In addition he refers to scholars and saints such as Ambrose, Isidore, Gregory, Augustine, Chrysostom, Bernard, Seneca, Basil, Damasus, and Galen. As Augustine has been the most influential person in Church history, Augustine is the most quoted authority he uses. Moreover, he includes a lengthy discussion on mortal and venial sins. He exemplifies many ways one may fall into one of the seven deadly sins. Such offenses include birth control as murder and nocturnal emission as adultery. He also gives guidelines how to prevent those sins. He offers hope to the penitent by setting forth the prescribed method of reconciliation ordained by Holy Church.

“My Place” by Sally Morgan Essay

The longest journey of a person is the journey inward, Dag Hammerskjvld. An inner journey is a powerful voyage of the mind, soul and spirit that impacts on all aspects of a persons life. Inner journeys provide personal, spiritual and intellectual growth and development. Experiences that allow personal development and growth will change the way that some aspects of life is viewed. Daisy and Gladys embark upon inner explorations about acceptance of their aboriginality, their spiritual identity as aborigines and their self esteem/ self worth. Gladys faced many challenges and obstacles in her life. At Parkerville children’s home Gladys resented the colour of her skin. â€Å"I wanted to be white; I even hoped a white family would adopt me†¦Ã¢â‚¬  Gladys’ fear of authority and her aboriginality stemmed from her mother Daisy. Upon confessing her nationality, an old lady exclaimed â€Å"Oh you poor thing†¦What on earth are you going to do? †¦ Mum told me I must never tell anyone what I was, that was when I started wishing I was someone different†¦ mum made me really frightened, I was really scared of authority.† This use of verbatim gives a subjective viewpoint of a character. It gives its own individuality, speed and rhythm to Gladys’ story. Throughout the book Gladys moves from denial to a passive acceptance of her aboriginality to pride. â€Å"I feel embarrassed now to think that once I wanted to be white†¦I’ve changed since those days† The natural vernacular used by Gladys gives her story individuality and through the use of everyday language positions the wider audience to respond to the story. Her changing viewpoint about her preferred skin colour signifies personal growth and development as she is now accepting herself holistically rather then in fragments. Daisy’s life has been scarred with physical and sexual exploitations and hardships. â€Å"I’m ‘shamed of myself, now. I feel ‘shamed for some of the things I done. I wanted to be white; you see†¦what was wrong with my own people?† The emotive use of verbatim with words such as â€Å"‘shamed† create an individual speech pattern for Daisy’s story and adds veracity. The comparison between what she feels now and what she felt previously show inner growth and self exploration. Saying that she wanted to be white and now acknowledges and appreciates the fact that she is black is a big  positive and progressive step for Daisy. â€Å"†¦he told us we must save ourselves for marriage. Most of us had already been taken by white men. We felt really ‘shamed†¦ There I was stuck in the middle. Too black for the whites and too white for the blacks.† Daisy held little control over her life; she was constantly downtrodden and made to feel like a second class citizen or half human. â€Å"Sal the fights gone out o’ me. I got no strength left†¦Blackfellas got to show the white man what they made of. I like to think the black man will get treated same as the white man one day†¦Ã¢â‚¬  Daisy lets go in the end because she finally accepts her aboriginality. The emotive language used positions the audience to respond with empathy. My place as well as the inner journeys of Daisy and Gladys has taught me many valuable lessons about journeys. I learnt that not all inner journeys result in wholeness and attainment. Though I also learnt that even a small amount of personal growth and development can change and impact upon a person tremendously. Inner journeys involve self exploration in which individuals review their growth and development in the light of experiences which challenge and test them. Inner exploration can provide clarity, direction, increased self esteem and better insight into oneself, others and the surrounding world. Gladys and Daisy both experience inner journeys as they explore their aboriginality and themselves. The women both learn adapt and change as they survive through numerous challenges and obstacles transforming into more wholesome people.

The all-terrain vehicle-Polaris RZR XP 1000 EPS Ad Essay

The all-terrain vehicle-Polaris RZR XP 1000 EPS ad in a sports magazine is well placed. The ad is intentionally put in the magazine targeting sport enthusiasts or anyone looking for information about the same. The ad in particular targets those who and or would like to engage in off-road races with the intention of convincing them to purchase the product for the same. The ad achieves success with its audience in various ways as described in the document (Polaris Rzr, 11). The ad makes use of a variety of colors with the notable ones being the White Colour of the product-Polaris, with black wheels placed against a brown background of a desert. Red and Silver are also visible with the name of the product being written with the former against a background of the latter. A red background is also used to display the varieties in the products in this case Blue and Red colored vehicles. A uniform font is used in the words with the size of the same being used interchangeably where the name of the product has the biggest font with the details a small font. The ad utilizes plain folks in this case two riders shown while in action with the product (Polaris Rzr, 11) See more: Examples of satire in adventures of huckfinn essay On the language in the ad, the word â€Å"thrill† has connotations of fun and a good must have product. â€Å"New† on the other hand has the denotation of the product having been non-existent in the market. Jargon is also part of the language used in the ad; the product is described as RZR XP 1000 EPS. The ad uses poetic devices one being analogy where performance of the product is described as â€Å"razor sharp.† Repetition is also used for emphasis in describing the product as â€Å"the all- new new 2015 Polaris† (Polaris Rzr, 11). The ad has a logic appeal in this case on authority expressed in pronouncing the manufacturers as â€Å"#1 brand.† Also, there is an emotional appeal in this case on fun with the use of word â€Å"thrill.† The character appeal in the ad is on status in this case â€Å"razor- sharp performance† (Polaris Rzr, 11). The claims in the ad help in reinforcement. One of the claims is on the value with the product being labeled as being from â€Å"the #1 brand.† Another claim in value is on â€Å"delivering ultimate combination of power.† The tone in the ad is such that it is meant to convince the buyer as there is the belief in value by the product manufacturers’ being â€Å"never satisfied until we’ve redefined razor-sharp performance† (Polaris Rzr, 11). There is fallacy in using a false analogy to compare the performance of the product in this case a vehicle to a razor. It begs the question what a razor has in similarity with a vehicle whose main aspect should be on speed (Polaris Rzr, 11). In conclusion, the ad achieves its purpose as with a first glance, any motor sports racing enthusiast and in particular off –road racers will be captivated. Though the ad utilizes jargon in the description, the image of the vehicle in action has a very convincing emotional appeal to the consumers. The ad techniques used relates with the audience (racing fanatics) as they are solely based on the product in this a vehicle. The ad appeals to the audience by offering them a product any person in this group will want to have. References POLARIS RZR. THE RED BULLETIN 5 June 2014: 10-11. Print. Source document

Aztec Art essays

Aztec Art essays Aztecs were very versatile when it came to world of art. They were talented of quite a few different forms of art such as stone-working, pottery, feathers workers, and even scribes were considered artist. They would make beautiful art that served many purposes. Some of which include religious depictions, historical accounts, traditional markings, hobbyist reasons, and even buildings and those who built them were considered artisans. The art that they created is very rare in todays society and is hailed as some of the most original and thoughtful work. The stone-workers worked incredibly hard. They would make statues from rocks and would create objects made from green jade, black obsidian, and transparent crystals. Stone-workers were trained from an early age and the skills they learned were passed on from worker to worker. To carve a statue they would use simple tools made out of wood, rock and bone. The Aztecs are thought to be possibly one of the first societies to use tools made especially for a certain purpose instead of just using a rock they found on the ground. The stone workers were also extremely instrumental in the building of many of the homes and temples that in todays standards seem impossible to build with their technology. The Aztec potters didn't use a potter's wheel. They shaped the clay with their hands or carved it. The Aztecs would often design the inside of the pot and paint it. They usually only used two colors. The elaborately designed pots were for the rich or the ruler. Much of the art at the time including pottery and almost every kind of art was also used as a social distinction. The native Aztec designs are range from some of the most intricate to the most basic of all Indian art. The feathers that were used for elaborate things such as a headdress which were made from tropical birds. The feathers were worked into designs and then presented to those who were to wear it. F ...

The French Expression Cest le pied

The French Expression Cest le pied The French expression cest le pied means that something is great, terrific. This positive meaning of pied is left over from old slang, in which it referred to ones share of the loot. Cest le pied can also be negated: ce nest pas le pied and- even more familiarly- cest pas le pied mean its no good, no picnic, no fun. Ne is often dropped in informal/familiar French. Expression: Cest le piedPronunciation: [say leu pyay]Meaning: its greatLiteral translation: its the footRegister: familiar Examples of Using Cest le Pied Tu dois voir ma nouvelle bagnole - cest le pied  !   Ã‚  Ã‚  Youve got to see my new car - its great!   Travailler de nuit, ce nest pas le pied.   Ã‚  Ã‚  Working nights is no picnic. Synonymous expression: quel pied ! (But be careful, because that can also mean what an idiot! Context is everything.)Related expression: prendre son pied - to get ones kicks, enjoy doing (particularly when talking about sex)

The Role of Political Philosophy by Rawls and Mill Research Paper - 4

The Role of Political Philosophy by Rawls and Mill - Research Paper Example It is apparent that Mill believes that social and economic equalities and can be deemed justified if they can help the underprivileged in the society thus leaving the open the question of what and how inequalities can be justified (Reynolds 7-12). In fact, there were no political actualities that could realize the sameness of the arguments provided by both Mill and Rawls and the notion of a guaranteed social minimum serves as part of real-life democratic politics. Mill believes that society but the Difference Principle that was portrayed by the common moral sense should guarantee social minimum but the society rejected it. On the other hand, the idea of the social minimum is an indication of a publicly accepted principle of democratic politics and Rawls thinks that there are interventions including the fact that disallows are widely treated with suspicion. However, Mill’s principles of justice as explained by Rawls may be justified on utilitarian grounds and they have consider able acceptability in the current democracies. Public acceptance is vital for Rawls due to the weight it puts on overlapping consensus and he considers his principles of justice can be validated from various reasonable ethical positions that entail utilitarianism (Reynolds 13-18). Rawls is convinced that utilitarianism is an important and reasonable ethical position that even though he does not support he feels that utilitarianism may be an overlapping accord on Mill’s arguments although it does not show that Mill’s perception could be part of an overlapping consensus (Reynolds 16-22).